Boyle Street
Zag

Boyle Street

Headline

We worked tirelessly, turning the Edmonton Chamber Ball into the event of the year with a splash of flair and a touch of magic. We took this iconic gala and cranked it up to eleven, positioning it as an unmissable networking extravaganza that pulsed with energy and excitement.  

Opportunity

The Eleanor Apartment Building project aimed to establish a high-end luxury brand tailored to an older demographic of adults in the historic and competitive Whyte Avenue district. This area is known for its vibrant culture, dining options, and events, making it an attractive destination for residents seeking a sophisticated urban lifestyle. The challenge was to create a brand that appealed to a mature audience, differentiating Eleanor from other properties in the area while highlighting its premium offerings.  

Approach

The Eleanor Apartment Building project aimed to establish a high-end luxury brand tailored to an older demographic of adults in the historic and competitive Whyte Avenue district. This area is known for its vibrant culture, dining options, and events, making it an attractive destination for residents seeking a sophisticated urban lifestyle. The challenge was to create a brand that appealed to a mature audience, differentiating Eleanor from other properties in the area while highlighting its premium offerings.  

Deliverables

  • Digital Ads: Targeted ads for online reach. 
  • LRT and OOH Ads: Advertisements in public transport and other locations. 
  • Elevator Ads: Promotional materials in elevators. 
  • SUTV University of Alberta Screens: Campus-wide advertisements. 
  • Swag for Students: Branded items like stickers, lanyards, and bookmarks. 
  • Print Collateral: Posters, postcards, and other materials. 
  • Drone Footage: Aerial videos for building launch. 
  • Suite Layouts and Blueprints: Detailed layouts and plans. 

Results

The branding and marketing efforts for Laurent delivered several notable outcomes.  

  • Enhanced Brand Perception: The vibrant and youthful branding successfully resonated with the target demographic, creating a strong connection with prospective tenants. 
  • Community Engagement: The use of social media and campus-based advertising led to significant buzz and word-of-mouth promotion within the student community. 
  • Visual Appeal: The trendy patterns and colors used in marketing materials were highly praised, making Laurent instantly recognizable and attractive to young audiences.