Our Work

Boyle Street Community Services

Building with Boyle: A powerful community campaign with a goal of raising $28.5 million to build okimaw peyesew kamik | King Thunderbird Centre.

Opportunity

To better serve the community, Boyle Street Community Services recognized the urgent need for a dignified space that offers belonging and healing not just today, but for generations to come. They set out on a mission to raise $28.5 million for building a new facility, aiming to generate substantial community support and financial contributions with the help of a transformative marketing campaign.

Approach

This project involved a comprehensive marketing campaign featuring a dynamic creative concept, impactful key messaging, a sleek landing page, and more. Our approach included crafting standout creative assets and collateral, managing media budgets, and scheduling a meticulously planned campaign to be rolled out in phases.

Execution

We began with a solid foundation of an impactful campaign name: #BuildWithBoyle. The campaign included designing compelling one-pagers, an engaging landing page for donations, social media campaign, newsletters, press releases, media walls and more, that highlighted Boyle Street’s mission. Our team ensured that every element—from the landing page to the creative assets—worked in harmony to rally support and encourage community involvement while keeping those that Boyle Street serve at the core.

Results

The Build with Boyle campaign met their goal of raising $28.5 million while also generating significant community support. The campaign successfully engaged community sponsors and high-profile donors through the strategic messaging and media buys, and the integrated marketing efforts effectively showcased Boyle Street’s impact, helping to build a strong community and drive the campaign’s success. This campaign stood the test of time and has now transformed into a longevity campaign for hope and to maintain the funding required for facility upkeep: the Build With Boyle Legacy Campaign.