Our Work

Dark Sky Distillery

Spirits in the dark sky: Crafting a brand for craft cocktails.

Opportunity

Dark Sky Distillery sought to carve out a distinct niche in the highly competitive spirits and liquor market. The goal was to create a brand identity for their new craft cocktails that not only highlights the premium quality of the product but also captures a sense of aesthetic sophistication and uniqueness.

Approach

We embarked on a full-scale branding initiative, from name development to can labels, boxes, event collateral and more. We crafted a suite of assets that would define the brand and make it stand out. With four crushable flavours to bring to life, our strategy seamlessly blended creative design with strategic insight to encapsulate the spirit of both the Dark Sky NOVAs and the Dark Sky Distillery brand itself.

Execution

With their mantra in mind — Dare to be Different — we meticulously designed each element to be visually captivating while perfectly aligning with their commitment to excellence and individuality. The Dark Sky NOVA labels were crafted to create a unified and memorable brand presence that was out of this world.

Results

The project yielded a distinctive and cohesive brand identity that set the Dark Sky NOVA brand apart in the craft cocktail market. Our strategic and creative efforts captured the essence of the brand, leaving a lasting impression on consumers and enhancing its market position. The perfect concoction of their delectable flavours and our eye-catching visuals have the cans soaring off the shelves.