Our Work

Edmonton Chamber Ball

A night under the stars: Edmonton Chamber Ball sells out with celestial-themed campaign.

Opportunity

The Edmonton Chamber Ball, the crown jewel of the City’s business events, faced the challenge of dazzling a discerning audience in an increasingly crowded market. The goal was clear: to make this year’s event not just memorable, but an experience that would capture the City’s imagination and sell out the event.

Approach

We launched a celestial campaign that was truly out of this world. Drawing inspiration from the mysteries of the universe, we wove the theme of astronomy and constellations into every facet of the event’s identity. From star-studded visuals that graced digital and social media to a narrative that positioned the Chamber Ball as a night under the stars, we aligned the creative and media strategy to create a pull no one could resist.

Execution

Creative Concept: A fully integrated theme of astronomy and constellations.
Media Strategy: Targeted digital, social, and traditional media placements that resonated with the theme.
Event Branding: Consistent use of celestial imagery and motifs across all touchpoints, from invites to event decor.

Results

The campaign’s impact was astronomical and tickets quickly sold out. Attendees were transported to a night of wonder, where the Edmonton Chamber Ball cemented its place as the City’s most anticipated and unforgettable business event.