Our Work

Give for Good

A new brand identity for a new way to give: Crafting a look and feel for Give for Good as they can connect donated items to those who need them most in our community.

Opportunity

Give for Good is an initiative by United Way Alberta Capital Region and was set to reshape charitable giving with its new innovative web-based application. The challenge was to establish this new platform as a trusted and dynamic tool for direct donations, enhancing both the act of giving and its impact. Our mission was to create a powerful brand identity that resonated deeply with users and fostered a community of generosity.

Approach

We embarked on a comprehensive branding journey to craft a compelling identity for Give for Good. From developing strategic campaign visions to creative recommendations and media plans, we laid the foundation for a robust marketing strategy. Our goal was to infuse every aspect of the campaign with the essence of “Changing lives by changing the way people give,” ensuring a strong connection between givers, agencies, and sponsors.

Execution

Guided by the concept of a “collage,” we designed a campaign that reflected the unity and diversity of the Give for Good community. Visual elements were created to echo this metaphor, showcasing how individual contributions came together to form a larger picture of support and hope. Our suite of assets included a powerful video, engaging social media posts, and informative postcards, all aligned with the distinctive Give for Good identity.

The online platform itself was designed to simplify and enhance the donation experience, making it effortless for users to connect and contribute. Every element—from the logo to the campaign’s playful icons—was meticulously crafted to support and amplify the core message of compassion and community.

Results

The branding and marketing initiatives are successfully positioning Give for Good as a vital and trusted platform in the charitable sector. The campaign’s cohesive and visually appealing assets are not only increasing awareness but also driving user engagement and support.

As we move towards scaling the initiative locally and provincially, the foundation laid by our strategic and creative efforts promises to foster a thriving community of givers and partners, transforming goods into good deeds.