Our Work
Hudsons Canada's Pub
Happy hour goes digital.
Hudsons came to us with healthy brand recognition, a beloved in-pub experience, and loyal followers across social platforms.
Our job was to remind people to visit often, party hard, and bring their crew along for the ride. Our team rose to the challenge by executing a strategy to place offers and booking calls-to-action in the digital line of sight of patrons.
Problem/Opportunity
The restaurant and bar business is a highly competitive market, especially in Western Canada. Hudsons' key priority was to increase the amount of website leads for party bookings and table reservations, with a growth goal of 40% for the year. Makes sense when you know that a single large party can increase a restaurant's profits 25-50% for the day, eh?
Approach
As a general rule of thumb, the more bookings and large parties a pub has, the more profitable their revenue will be. With that in mind, we got to work. We developed numerous creative assets for a variety of platforms.
We knew that the creative had to match the fun, come-as-you-are vibe that is felt through each one of Hudsons' locations. We developed each asset and copy line with this personality in mind.
Organic social media efforts were also a critical piece of the overall strategy. Undeniably, social media is a major component for any hospitality-based company, with the ability to easily demonstrate how the company interacts with customers while helping to extend a positive customer experience. zag assisted in defining the social voice for Hudsons by ensuring uniformity in what, where, and how content was posted. We also actively monitored social media conversations across Facebook, Twitter, and Instagram, including incoming comments and messages on these platforms.
Execution
- Google Ads (Search & Display)
- Facebook Ads
- Instagram Ads
- Organic Social Content
- Website Updates
Results
Metrics
In the first month alone, we exceeded our growth objective. So what did we do? Set more ambitious goals. We increased the goal to 10% growth month-over-month in party bookings, which we also continuously achieved. Throughout the duration of the lead generation campaign, our efforts contributed to 762 website conversions (online form completions for table booking) that produced just over $185K in revenue for the client.
Services Completed
- Strategy
- Design
- Copywriting
- Digital
