Our Work

Orange Truck Movers

Taking a bite out of the Big Apple: Orange Truck Movers

Opportunity

In the heart of Manhattan, Orange Truck Movers faced the challenge of standing out in a bustling and competitive market. As a moving company striving to make a significant impact, they needed more than just a brand refresh—they sought to rejuvenate their image and forge a stronger connection with their customers. The goal was to craft a strategy that not only boosted customer engagement but also increased high-quality leads and bookings, making Orange Truck Movers the go-to choice for New Yorkers in need of moving services.

Approach

Our approach began with a deep dive into understanding the essence of Orange Truck Movers. We identified key areas for improvement, focusing on transforming their brand identity to better reflect their dynamic, energetic yet empathetic persona. This included a complete overhaul of their website to enhance functionality and user experience, along with the development of a vibrant new logo and brand identity.

Execution

With the new strategy in place, we implemented a series of tactical actions to bring the refreshed brand to life. We redesigned the Orange Truck Movers website into a lively hub, featuring interactive tools like moving lists and informative blogs to engage visitors and capture leads. The updated truck liveries and team uniforms were crafted to align with the new brand identity, ensuring that the company’s visual presence was consistent and eye-catching. Additionally, we created cohesive box designs and business cards to maintain a unified brand image across all touchpoints, reinforcing the brand’s energetic and professional persona.

Results

The comprehensive brand update was met with enthusiastic approval from Orange Truck Movers, noting a stronger alignment with their company’s vibrant personality, vision, and key differentiating factors. The refreshed identity and enhanced website contributed to an improved customer experience, fostering a more compelling and professional image in the competitive Manhattan market.

Testimonial

“We had an incredible experience working with zag! From the very beginning their team listened closely to our needs and vision, demonstrating exceptional creativity and professionalism. The strategy and the branding package they developed perfectly captured the essence of our business, and the new website is not only stunning but highly functional. We couldn’t be happier with the outcome and recommend zag to any business looking for top-notch marketing services.”

Igor Krugof — President, Orange Truck Movers