Our Work

ZerOne

Centre ice: Developing a buzzworthy brand ahead of puck drop.

Opportunity

ZerOne, a premier hockey development and training facility in Edmonton, set out to craft a unique brand identity from the ground up. With a focus on Canadians’ deep-rooted passion for hockey, ZerOne aimed to distinguish itself by offering top-tier training opportunities, expert coaching, and cutting-edge equipment. Their objective was to create a compelling presence that resonated with hockey enthusiasts and set them apart from other facilities.

Approach

Our power play was to focus on delivering top-tier branding solutions by developing a unique name, brand voice and story, and a sleek corporate identity. Our strategy included designing a standout website, impactful signage and merchandise, and a cohesive marketing touchpoints approach across newsletters and social media to garner the attention of customers and sponsors alike.

Execution

From zero to one, our team crafted a distinctive brand identity and executed a high-impact marketing plan. This involved designing a cutting-edge website, creating professional and eye-catching signage, collateral, and merchandise, a comprehensive sponsorship package, and more. We strategically integrated our efforts into a cohesive strategy that engaged audiences through various channels to grow hype for this one-of-a-kind facility.

Results

Our approach established ZerOne as a must-experience brand, generating significant buzz before its grand opening in West Edmonton Mall. The high-tech and modern brand identity turned heads and sparked widespread excitement, making ZerOne the talk of the town and solidifying its reputation as a standout facility in the hockey training scene.