Alberta Association of Optometrists

Putting eye health in focus. The Alberta Association of Optometrists represents the professionals caring for the province's vision. But eye health isn't always top of mind. Many Albertans don't realize the full scope of care available to them or wait until something goes wrong to seek it out. Changing that means reaching people with information that's relevant to their lives, whether they're parents, seniors or facing an urgent eye concern. One message doesn't fit every set of eyes. Using audience insights, tailored messaging and targeted campaigns, we're connecting the Alberta Association of Optometrists with Albertans in ways that matter. Reaching the right people, in the right places, and making eye health harder to overlook.