About

A partner with a point of view. 

We start with the business, not the brief.

zag is a strategic creative consultancy for organizations in transition. A new direction. A brand that no longer fits. We work closely with the people driving the change to decide what comes next, then make it matter to those who matter most.

Whether it’s time to refresh, reposition, expand or reset, we’ll tell you what we think. Then we strip the idea back until it can’t be missed, and tell it in a way people actually want to hear.

Based in Edmonton. Built on long relationships.

About

A partner with a point of view. 

We start with the business, not the brief.

zag is a strategic creative consultancy for organizations in transition. A new direction. A brand that no longer fits. We work closely with the people driving the change to decide what comes next, then make it matter to those who matter most.

Whether it’s time to refresh, reposition, expand or reset, we’ll tell you what we think. Then we strip the idea back until it can’t be missed, and tell it in a way people actually want to hear.

Based in Edmonton. Built on long relationships.

What we do

Refresh

Reposition

Expand

Reset

The team

greyscale photography of woman

Alyson Hodson

President and CEO

man in black crew neck shirt

Trina Danis

VP Operations

grayscale photo of man in crew neck shirt and eyeglasses

Kara Paul

VP Stakeholder Relations

woman in white shirt in grayscale photography

Grant Currie

Creative Director

A woman with long hair is looking at the camera

Ashley Harrigan

Strategy Director

grayscale photo of woman wearing black spaghetti strap top

Aleina Harrower

Account Services Director

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Jill Sundquist

Senior Content Strategist

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Brandon Remeika

Digital Marketing Manager

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Larissa Funk

Account Manager

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Katie Parent

Account Manager

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Kegan Machado

Social Media Coordinator

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Christine Carey

Graphic Designer