Eleanor

We had the distinct pleasure of crafting brand identities for Maclab Development Group’s Laurent and Eleanor towers, each set against the vibrant backdrop of Whyte Ave.

Opportunity

The Eleanor Apartment Building project aimed to establish a high-end luxury brand tailored to an older demographic of adults in the historic and competitive Whyte Avenue district. This area is known for its vibrant culture, dining options, and events, making it an attractive destination for residents seeking a sophisticated urban lifestyle. The challenge was to create a brand that appealed to a mature audience, differentiating Eleanor from other properties in the area while highlighting its premium offerings.

Approach

For Eleanor, the approach aimed to craft a refined and sophisticated brand identity that appealed to discerning adults. Our approach included:

A custom typeface integrating architectural details such as arches in the letters “N” and “A”, symbolizing elegance and structural design.

Design elements echoing architectural details to create a cohesive and luxurious visual identity.

Highlighting the rich amenities of Whyte Avenue, including food, culture, and events, to showcase the lifestyle benefits of residing at Eleanor.

Deliverables

Microsite: Dedicated website showcasing apartments and lifestyle.

Campaign: Strategic marketing across multiple channels.

Social Media: Engaging content for older demographic.

Suite Layout Guides: Printed guides illustrating apartment features.

Launch Signage: Elegant signage for launch and events.

Event Invites: Stylish invitations for promotional activities.

Results

Eleanor’s branding efforts firmly positioned it as a premier luxury residence for adults in Whyte Avenue. Other notable outcomes include:

Elevated Market Position: The sophisticated branding helped Eleanor stand out as a high-end option in a competitive market, appealing to adults seeking luxury living.

Lifestyle Integration: Highlighting local amenities and cultural events successfully communicated the lifestyle benefits of living at Eleanor.

Design Appreciation: The elegant use of architectural details in branding was well-received, enhancing the building’s image as a stylish and desirable place to live.